As the United States slowly begins to embrace the new normal, event planners and event managers are being challenged to provide a better user experience for virtual events. Many organizations and companies are simply pushing their events further out on the calendar in hopes that things will get back to normal, but they will never be back to normal.
Audiences are expecting virtual options and they can’t remain the same as they were when we all pivoted to online meeting platforms. Audiences attending virtual events are craving better and more engaging experiences. Taking it a step further, audiences are expecting virtual event options as a matter of accessibility. It could even become an ADA issue as remote workers are being employed all over the world.
When planning a virtual event, most planners look for a platform first, asking themselves what event platform can deliver a more robust experience. We at Gladstone & Associates, a media consulting and video production company that specializes in live event technology management, suggest that planners look for a production partner — an Event Producer, first. The technical aspects of running a virtual or hybrid event can be a daunting task as there are so many variables. A good event producer can cut through the technical jargon and work with the event manager to focus on goals for the audience.
Live video streaming plays a key role in delivering a more engaging experience more so than the platform it is delivered on. Pre-production planning, remote video production, and flawless live streaming involve a great deal of technical knowledge. Act Naturally Studios our sister company specializes in live streaming — the planning and execution of great video production.
Good event planning for virtual events, coupled with raised audience expectations, places a lot of pressure on event managers. Gladstone & Associates with Act Naturally Studios can help relieve the extra stress by taking the event technology off your plate.
Your audience wants a more engaging experience and together we can deliver great virtual event production.
